Heat Pumps: Advantages and Disadvantages for Homeowners

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A heat pump is a big investment. When you have a sales pitch with a customer, you ask them to invest thousands of euros and change the look of their home, among other things.
Of course, a heat pump has huge benefits for customers. Benefits that more than outweigh this investment in monetary terms as well as through social commitment.
It is therefore important that potential customers understand all aspects of buying a heat pump, from how the system works to potential savings.
To ensure that your customers stay engaged and aren't overwhelmed by the process, follow-up is an important step. In this context, your succession materials should answer four common questions to ensure that your customer understands all options, the process, and savings potential.
To help you answer these and other questions, we have developed a customer portal. Take a look at it and invite your potential customers to fill out the heat pump check.
In this article, we'll answer four questions that end customers typically ask when they want to buy a heat pump.
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1) How much does a heat pump cost?

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One of the first questions that end customers ask is often: How much does a heat pump cost?
The cost of a heat pump depends on various factors, such as the size of the area to be heated, the type of heat pump, and installation costs. An air-water heat pump can cost between 25,000 and 40,000 euros, while a geothermal heat pump can cost around 35,000 to 50,000 euros due to higher installation costs. It is important to give end customers a transparent price and to help them understand the costs and benefits of a heat pump.
Note: The costs for a heat pump installation may vary depending on the region and wage level. Availability can also play a role and influence the price.
With autarc: You can easily share your target price offer with your customer via our customer portal.

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2) How much energy can I save with a heat pump?

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A heat pump can save considerable energy compared to conventional heating systems such as oil or gas heating systems. However, the exact quantity depends on the type of heat pump, the efficiency of the installation (COP value) and the size of the room to be heated. An air-to-water heat pump can save around 30% to 50% energy on average, while a geothermal heat pump can save around 50% to 70%. It is important to explain to end customers how much energy they can save with a heat pump and how this affects their energy costs.
With autarc: By completing the heat pump check, we automatically determine the annual savings potential of the property through the installation of a heat pump and a combination of heat pump and photovoltaic system.

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3) How long does installation take?

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The installation time of a heat pump depends on various factors, such as the type of heat pump and the size of the room to be heated. It usually takes around three to four days to install an air-to-water heat pump, while installing a geothermal heat pump can take around a week due to the more extensive drilling work. It is important to give the end customer a clear idea of the installation time so that they can adjust their planning accordingly.
With autarc: You can use the project view to tell your customer an estimated installation date.
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4) How does a heat pump work?

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A heat pump is a device that transfers heat from a source to a higher temperature level to heat a building. The heat pump uses natural heat energy from the environment to absorb this heat and transfer it to a heating system. In contrast to traditional heating systems, which generate heat, the heat pump uses heat from the environment to generate heating energy.
There are various types of heat pumps, including air-to-water, water-to-water, and geothermal heat pumps. An air-to-water heat pump draws the heat energy from the air, while a water-water heat pump draws the energy from a water source such as a lake or a river. A geothermal heat pump uses the heat stored in the ground.
The heat pump works according to the principle of heat pump technology. It consists of a closed system comprising an evaporator, a compressor, a condenser and an expansion valve. The evaporator absorbs heat energy from the environment and evaporates a refrigerant. The compressor compresses the refrigerant and thus increases its temperature. The condenser transfers the heat energy to the heating system, during which the refrigerant is liquefied again. The expansion valve lowers the refrigerant pressure and brings it back to the evaporator, where the cycle starts again.
It is important to give the end customer a clear idea of the technology of a heat pump so that they have a precise idea of how a heat pump actually works.
With autarc: The customer portal provides your end customer with important information about the advantages, challenges and differences of the individual heat pump systems.

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How we can help you

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The autarc platform can help you answer these and many other questions for potential customers. All information can be easily shared with your customer via PDF and is a perfect addition to your follow-up efforts in a sales process.
By becoming a trustworthy advisor to the end customer with the autarc software, and not just another unreliable and non-digitized company, you will put yourself in a position to close more and more lucrative deals.
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Image rights: Adobe Stock, 459057038